To market, to market

Well, I survived the school craft market! And it was fun! I sold some jewellery, made a little money, and I got a few compliments on my designs too.

To put it all in context, this market was primarily for school kids, and their accompanying parents. I knew my customers were mostly going to be little girls, aged between 5 and 12. So I decided to make necklaces appealing to girls like my daughters, who are 7 1/2 and almost 6 years old, with mysterious keys, heart-shaped lockets, bright flowers, butterflies, rainbows, fairies and unicorns, cute little critters. I mostly used silver-toned metals, but I also had some antique copper and brass chains and charms. And I had a few wooden pendants with a broader appeal—some surfboards and some tribal-looking pendants.

I ended up selling almost half of the necklaces I made, mostly the silver ones. Some large silver lockets I found on Etsy were the most popular item, which didn’t surprise me.

To tempt the adults, I also made a few things—earrings, the bracelets I featured in this post, and a handful of necklaces in various designs using pendants from Marsha Neal Studio, Humblebeads and White Clover Kiln and Czech beads. I didn’t expect to sell much—I ended up selling two pairs of earrings—but I wasn’t disappointed, as I knew the main customers were going to be the kids. But one customer was very taken with my Día de las Muertos necklace and took my card—maybe I’ll hear from her, maybe I won’t.

So what’s next? Well, there is a monthly handmade market, aptly named The Handmade Show, just around the corner from me. I went and had a look yesterday and there were a few jewellery sellers there, but they do restrict the numbers of each kind of stall so not too many. This particular show is closed over the summer months, but I have made note of the date when applications open for the first show in April next year, and I think I will apply. It’s inexpensive, and, I think, a good starting point for me. I also need to seriously think about opening an Etsy shop—I’ve started the process but I need to pull together some more stock, take some good photos, and start listing. And I need to make a Facebook business page, and perhaps have a small sale there in the run up to Christmas.

In the mean time, if you’re thinking about getting someone something special for Christmas, let me know if I can help!

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3 thoughts on “To market, to market

  1. sounds great Melissa.. got to start somewhere and you sound very pleased and happy where you have started.. well done.. remember to enjoy it in the process too, its a hobbie and something to keep you busy, but in mind it might become a business too.. all the best for the future..

  2. This sounds really cool Melissa…I love what you are doing. The little girl stuff is fantastic! Love the unicorn rainbow one – got anymore? I would like one for Grace 🙂 Fantastic news re Etsy!

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